Safeout's solutions align with stringent European regulations, including the Digital Product Passport (DPP) framework under the EU Green Deal. Designed to enhance transparency and circularity, the DPP ensures data collection and sharing practices meet GDPR standards. Safeout empowers businesses to provide customers with accurate product information while maintaining regulatory compliance, reinforcing trust and avoiding risks like greenwashing penalties.
Protect Your Products from Theft
Theft remains a major challenge for brands, causing financial losses and damaging customer trust. Safeout addresses this with innovative tracking technology that updates a product's digital identity in real-time when reported stolen. This visibility discourages resale and provides peace of mind for both brands and consumers.
Fight Counterfeiting with Confidence
Counterfeiting undermines brand reputation and customer loyalty. Safeout leverages blockchain-secured NFC technology to give each product a unique, tamper-proof identity. This allows customers to instantly verify authenticity, ensuring trust while safeguarding your brand's reputation in the marketplace.
Unlock Valuable Customer Insights
Every interaction with Safeout’s technology generates actionable data, helping you understand customer behavior and preferences. Use these insights to tailor your marketing, improve products, and strengthen long-term customer loyalty.
Create Seamless Customer Interfaces
Safeout’s white-label platform creates a customized interface that reflects your brand identity. From transparent product details to interactive customer touchpoints, our solution strengthens your connection with consumers while offering an exceptional experience
Cutting-edge features for advanced analytics
From theft prevention to counterfeiting protection, and customer connection, Safeout.io empowers brands with cutting-edge technology to secure their products and create lasting relationships.
Tailored Solutions
Our white-label solution is fully customizable to perfectly reflect your brand identity and specific needs.
Strengthen Your Customer Relationships
Maintain strong connections by offering personalized experiences through a unique interface between you and your consumers.
Data-Driven Insights
Understand your customers’ behaviors and preferences to better meet their needs.
Instant Product Verification
Empower customers and stakeholders with a simple scan that reveals comprehensive product information, instantly building trust.
Ready to transform your Brand Protection Strategy?
Everything you need to know about product traceability.
What is product traceability?
Product traceability is the ability to track a product’s journey throughout its lifecycle, from raw material sourcing to final delivery and beyond. It involves recording and accessing key data points like origin, components, and production steps to ensure transparency, safety, and quality.
Why is product traceability important?
We understand that things change. You can cancel your plan at any time and we’ll refund you the difference already paid. Product traceability is vital for ensuring transparency in supply chains, meeting regulatory compliance, and building consumer trust. It helps businesses improve quality control, reduce waste, combat counterfeiting, and quickly address recalls or defects.
How is product traceability implemented?
Product traceability is implemented using technologies like RFID tags, barcodes, and blockchain. These tools capture and store data at each stage of the product’s lifecycle, enabling businesses to monitor their supply chains in real-time and ensure end-to-end visibility.
What technologies enable product traceability?
Technologies such as RFID tags, barcodes, QR codes, IoT devices, and blockchain are commonly used for product traceability. These tools automate data capture, ensure data accuracy, and provide real-time insights into the product’s lifecycle.
How do RFID tags and barcodes help in product traceability?
RFID tags and barcodes store and transmit data about a product’s origin, movement, and status. Barcodes are scanned manually, while RFID tags use radio waves for automatic, contactless data collection, making them ideal for efficient tracking in complex supply chains.
What are the main benefits of product traceability?
The key benefits of product traceability include: • Enhanced transparency across supply chains. • Faster identification of defects or issues. • Reduced risk of counterfeiting and fraud. • Improved regulatory compliance. • Better sustainability practices through waste reduction.
What are the challenges of implementing product traceability?
Implementing product traceability can be challenging due to: • High initial costs for technology adoption. • Complex integration with existing systems. • Training employees to use new tools effectively. • Managing large volumes of data across supply chains.
However, these challenges are outweighed by the long-term benefits of improved efficiency and compliance.
How does product traceability contribute to sustainability?
Product traceability supports sustainability by: • Reducing waste through better inventory management. • Encouraging recycling and reuse by tracking materials. • Ensuring compliance with environmental regulations. • Promoting transparency, allowing consumers to make eco-conscious choices.